Question 1

Who do you work with?

Accepted Answer

Founders, consultants and service businesses sitting on a methodology, a network or a workflow that could become software. If you've built real expertise and want to turn it into a product you own — not just another tool you rent — we should talk.

Question 2

Who actually builds it — you, or a team?

Accepted Answer

Me. You work directly with me from the first call to the last commit — 18 years of product design and engineering behind every decision. No offshore teams, no junior hand-offs, no account manager in the middle.

Question 3

How long does it take?

Accepted Answer

Faster than you'd expect. Prove it — a clickable first version — takes two weeks; the full production build is about four. Most clients go from first conversation to a live product their customers can use in under two months.

Question 4

What does it cost?

Accepted Answer

It starts small on purpose. Prove it is $995 to validate the idea in two weeks. The full Build it product starts at $10K. Grow it — ongoing features and support — runs $1K–10K a month, and you can cancel anytime.

Question 5

What if I'm not sure what to build?

Accepted Answer

That's exactly what Prove it is for. For $995 over two weeks I'll research your users and competitors, run a workshop, and build a clickable first version — so you know what's worth building, and why, before committing to the full thing.

Question 6

What do I actually own at the end?

Accepted Answer

Everything. The code, the product, the IP — yours outright, no licensing fees, no lock-in. Use it, sell it, license it, or take it to another developer. The one exception is a Done With You partnership, which we co-own 50/50 by agreement.

Question 7

What's the difference between you building it for me and with me?

Accepted Answer

Done For You: you pay, I build, you own 100% — code, product, IP, no equity, no lock-in. Done With You: you bring an audience you'll drive, I build it, and we co-own the upside 50/50. Most work is Done For You; partnering is rarer and starts as a conversation.

Question 8

How is this different from hiring an agency?

Accepted Answer

Agencies build what you spec and bill by the hour — you get a ticket queue. I help you figure out what's actually worth building, build it with you, then stay on to grow it. You end up with a product and a partner, not a project and an invoice.

Question 9

How is this different from white-label tools?

Accepted Answer

White-label is someone else's product with your logo on it — you rent it and you're stuck with their roadmap. This is your product, built around your methodology, your brand and your customers, on a modern stack you own. Same idea, completely different asset.

Question 10

What's your tech stack?

Accepted Answer

Modern, proven tools I run in production — nothing exotic. Next.js and React for the app, TypeScript for safety, Neon Postgres for data, Stripe for payments, and Vercel for hosting, with Clerk for logins. I build with Claude Code to ship faster. It's all mainstream and well-documented, so any developer can take it on — you're never locked to me.

Turn your serviceinto software.

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Prove it. Build it. Grow it.

Discovery + validation

Full production build

Ongoing partnership

I don't always build it for you. Sometimes I build it with you.

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Common Questions