Question 1

What exactly do I get?

Accepted Answer

A written, build-ready assessment of your idea — what to build for v1, what to cut, the architecture I'd recommend, a ballpark cost and timeline, and the single biggest risk to fix first. It comes with a short personal video walking you through it, delivered within 48 hours.

Question 2

How long does it take to fill in?

Accepted Answer

About 3–5 minutes. It's one question at a time, you can use plain text, and everything autosaves — so you can stop and pick up exactly where you left off.

Question 3

Is it really free? What's the catch?

Accepted Answer

It's genuinely free and there's no obligation. If you'd like help building what we discuss, we can talk — but there's no sales call required to get your assessment.

Question 4

Do I need to have started building?

Accepted Answer

No. Whether it's a one-line idea, a Figma file, a no-code prototype, or a part-built app, the assessment meets you where you are. If you've started, you can drop a link so I can take a proper look.

Question 5

Who's actually reviewing it?

Accepted Answer

Tom — an ex-VP of Product Design (Habito, Bulb, Microsoft) who's shipped 100+ products. You get a real read from someone who's built and launched real things, not a templated report.

Question 6

What happens to my information?

Accepted Answer

It's used only to prepare and send your assessment. You can read exactly how it's handled in the privacy policy, and you're asked to consent before anything is sent.

Expert product thinking, tailored to your idea.

Ready when you are.