How long does a typical project take?

Prove it is two weeks; Build it is about four. Together you can go from first conversation to a launched product in around six weeks.

What's included in Prove it?

A clickable first version of your product, deep user and competitor research, a half-day workshop, and a clear build-or-not decision — for $995. If we decide not to build, the research and the plan are still yours.

What do I actually own at the end?

Everything. With Build it: the code, the product, the IP — outright, no equity, no lock-in, no fees to use what you paid for. (With a partnership build we co-own it instead — more on the partner page.)

What happens after launch?

Grow it keeps me on: Keep it live covers hosting, security and fixes; Keep it growing adds prioritised features and a monthly planning session. It runs $1K–10K a month and you can cancel anytime — or self-manage entirely, since it's your code.

How do you price Build projects?

Build it starts at $10K for a complete v1. Scope drives the rest — more complexity or a tighter timeline pushes it up — and you'll have a fixed number before you commit. We nail it down in Prove it, so there are no surprises.

What if I'm not sure what to build?

That's exactly what Prove it is for. We find the highest-value opportunity together and put a clickable first version in front of you — before you commit to building anything.

What's your tech stack?

Production-grade and scalable — Next.js, Vercel, Neon, Clerk and Stripe. The same stack I run my own products on: all mainstream and well-documented, so any developer can pick it up.

Services

Software you own, built around how you already work.

Most service businesses are sitting on a product they can't see. I find it, build it production-grade, and hand it over yours to keep. Start with a $995 validation, scale to a full build when you're sure.

UK-based · founder-focused · design-led

Sound familiar?

You're at capacity but can't afford to hire.

Your team is maxed out. Hiring a developer is $80K+ and you can't manage them anyway. Growth means more of your time, not more margin.

You're paying for tools you barely use.

Thousands a month to platforms your team uses 20% of. You're paying for someone else's idea of how you should work.

Your competitors are shipping products. You're still manual.

They've got client portals, automated workflows, software with their name on it. You're still sending PDFs and chasing spreadsheets.

You're cash-rich but asset-poor.

Your business makes money — but if you step away, it stops. No recurring revenue, no equity value, no product to sell.

How I work

Prove it. Build it. Grow it.

Start small, so you know it's right before you commit to the whole thing. Here's the whole journey, day by day.

Prove it · 2 wks · $995

Day 1

The workshop

Half a day together. We map what you do, where the product hides, and what v1 has to prove.

Day 4

Research deep-dive

Users, competitors, pricing — the evidence that says build it (or don't).

Day 10

A clickable first version

Not slides. A real prototype you can put in front of people.

Day 14

Go / no-go

You leave knowing what to build and why. If there's nothing worth building, I'll tell you.

Build it · 4 wks · $10K

Day 1

Production build begins

A scalable stack from day one — the same one my own products run on.

Day 9

The core, working

Your methodology, running as software. Real data, real workflows.

Day 21

Everything to charge

Auth, payments, dashboards, admin, email — launch-ready, not demo-ready.

Day 28

Launch day

Yours outright — code, product, IP. Customers from day one.

Grow it · ongoing · $1K–10K /mo

∞

Ongoing

And beyond

I stay on to ship features, monitor, and help it scale — for as long as it's useful. Cancel anytime.

Prove it

Discovery + validation

$995· 2 weeks

Two weeks, $995, and you walk away certain — with a clickable first version of your product, the research behind it, and a clear plan. If there's nothing worth building, I'll tell you. Most people leave ready to build.

A real, clickable first version
Deep user & competitor research
Half-day workshop
You leave knowing what to build, and why

Build it

Full production build

$10K· 4 weeks

I build the complete v1 — production-grade on a scalable stack, ready for real customers on launch day. Not a prototype. A product.

The complete v1 product, ready for customers
Built production-grade on a scalable stack
Auth, payments, dashboards, admin — everything to launch and charge
Yours outright — code, product, IP. No equity, no lock-in.

Grow it

Ongoing partnership

$1K–10K / month

I stay on to ship features, monitor, and help it scale — for as long as it's useful. Cancel anytime.

Keep it live

Hosting, security and fixes, so it runs without you thinking about it.

Keep it growing

Prioritised feature development, plus a monthly planning session.

Start with Prove it — $995, two weeks. If there's nothing worth building, I'll tell you.

Use it. Sell it. License it.

Software you own isn't just about efficiency. It's about options.

Use it.

Replace your manual processes. Your team works faster, your methodology scales without hiring, and you stop paying for tools that don't fit how you work.

Example: An internal operations platform that runs your business your way.

Sell it.

Offer it to your clients as part of your service, or charge separately. Turn a one-time engagement into recurring revenue. Your expertise becomes a product.

Example: A client portal your customers pay to access.

License it.

Let others in your industry use what you've built. White-label it. Franchise your methodology. Build a product business alongside your service business.

Example: A compliance platform other consultancies pay to use.

You own it. You decide what to do with it.

I don't just sell this. I do it.

Everything I tell you to do, I've done to my own business. The products below started as my own services and manual processes — now they're software that runs, earns, and stands on its own.

KeySolved

A vehicle key reference, built with an auto-locksmith audience.

TapReview

Google reviews for tradespeople, over WhatsApp.

BuildKits

Turns a product idea into a build-ready spec.

TestFlow

Guided client testing for agencies and freelancers.

ClearMetrics

SaaS analytics in one dashboard.

Roadmaps

Collaborative feature voting, live.

When I say “there's a product hiding in your service,” it's because I keep finding them in mine.

What you get

Not a prototype. A product.

Production-grade, not a demo.

Auth, payments, dashboards, admin, email — everything you need to launch and charge customers. Not a prototype you'll have to rebuild.

Built around your methodology.

Not a generic white-label tool. Software that embeds what makes your business different — your frameworks, your network, your edge.

You own it.

No licensing fees, no lock-in, no paying to use your own product. The code, the IP, the right to take it anywhere. Yours.

18 years behind every decision.

I use AI to build fast — but you also get 18 years of knowing what actually works. The UX calls, the edge cases, the production details that separate "good enough" from "people will pay for this."

There's another way to do this

If you've already got an audience that trusts you, you don't have to pay to own it outright. You bring the distribution, I bring the build, and we co-own what we make — the way KeySolved came together. It's rarer than the build work, and it starts as a conversation.

Read about partnering

Common questions