Yes — genuinely, with no catch. It's a 30-minute working session, not a sales call dressed up as one. I run a handful of these because they're the best way to show how I think. Some turn into projects. Most don't, and that's completely fine.

No pitch, no deck. You'll get an honest read on your idea, a v1 scope, a ballpark cost and timeline, and the main risk to fix first. If working together makes sense I'll say so once — the rest of the time is yours.

What should I prepare?

Almost nothing. If you've got an idea, just be ready to talk it through. If you're mid-build, have the app or repo open so I can look. No business plan, no documents — bring the problem, not the polish.

UK founders and service businesses with either an idea worth pressure-testing or a half-built app that's stalled — including no-code and AI builds in Lovable, Bolt or Cursor, or work started with a freelancer or dev.

What do I get afterwards?

A clear, build-ready plan you can act on with anyone: what to build for v1, what to cut, a rough cost and timeline, and the one risk to fix first. It's yours to keep — whether or not we end up working together.

What if my idea is half-baked?

That's exactly what the call is for. Far better to find the wrong turn in 30 minutes now than three months and several thousand pounds in. An honest “not yet, and here's why” is a genuinely useful answer.

Free Product Workshop

Know exactly what to build next.

A free 30-minute workshop. Bring an idea or a half-built app — leave with a plan, not a pitch.

Book your free workshop

30 minutes with Tom Wild · ex-Habito & Bulb · UK-based.

Tom Wild

Ex-VP Product Design at Habito & Bulb. 100+ products shipped through Hello Crossman.

RiskPod — £130k quote → £40k v1, shipped.
PulseIQ — live in 30 days, not 12 months.

What You'll Leave With

A plan, in four parts.

A straight answer. Whether it’s worth building — and what the right v1 is.
What to build first. The shortest path to something real, and what to cut.
A ballpark cost & timeline. Real numbers to plan around.
The one risk to fix first. Before you spend another penny.

Yours to keep — build it with me, your own dev, or in Cursor.

Is This You?

Built for two kinds of founder.

An idea you keep circling — and you want a straight answer.
Mid-build in Lovable, Bolt or Cursor, and it’s gone sideways.
A freelancer or dev build where scope, cost or time ran away.
A UK founder who wants software — without hiring a team or learning to code.

Napkin sketch or stalled app — both are exactly right for this.

Book your free workshop

Why Tom

A product leader, not a sales rep.

18 years shipping products — VP Product Design at Habito and Bulb. You get half an hour of that judgement, free.

RiskPod — re-scoped a £130k quote to a £40k v1 that shipped.

PulseIQ — live in 30 days, after 12 months stuck with another team.

How It Works

Thirty minutes, start to finish.

0–5 min

You talk me through it. No deck.

5–25 min

We build the plan live — scope, cost, the risk.

25–30 min

Your next move, clear.

No slides. No follow-up sequence.

FAQ

The questions everyone asks.

Bring the idea. Leave with the plan.

One free 30-minute workshop. That's all it takes to stop guessing.

Pick a time below

Choose a slot — UK times