Fractional Engagement Logo

Digital Product Design & Expert Leadership.

At a fraction of the cost.

Need ongoing, fully integrated UX, Product and Design expertise without a sky-high budget?

Get on-demand, high-impact strategic leadership and tactical execution for your tech-focussed business — so you can focus on growing.

Going Fractional. Why do you need Fractional Engagement?

Leadership
Do you have product designers but lack leadership?

Help your team to perform at their best with senior leadership, mentorship & development aligned to your strategic product vision.
Execution
Do you have strategy & vision but lack execution?

You've got the vision and know what it takes to get there, however you need tried and tested expertise to nail the product design.
Tom has taken our SaaS platform to a whole new level. He very quickly became a key part of our team.
A headshot of Chantelle Arnaud
Chantelle Arnaud
Strategy Director at Envestors

Fractional Values. Clear Benefits.

1.

Collaborative Velocity

Seamless integration into your team, emphasising shared ownerships and rapid execution for optimal results. Coach don't play leadership mentality.
2.

Action Above All

Prioritising tangible results over dense documentation. 24/7 asynchronous communication for rapid feedback & communication. Think fast, execute faster.
3.

Systematic Creativity

Champion of reusable design systems. Always ready to explore divergent solutions for maximum impact and not afraid to venture into diverse design avenues.
Hey, I'm Tom.

With 15+ years experience at the forefront of the digital landscape, I've catalysed growth and innovation for award-winning agencies, dynamic startups, and in strategic consulting roles.
My leadership in UX and product design has consistently translated to business triumphs, both for budding startups and renowned brands.
£2bn+
client revenue
3m+
product users
5*
Trustpilot reviews
4
industry awards
Tom always delivers real value, both in product formation and execution that is backed up by the metrics.
A headshot of Luke Appleby
Luke Appleby
Co-Founder at Kontor (Exited)

Get started.

Go Fractional.

Complete Engagement
£7,995
per month
End-to-end UX, Product & Design expertise at your service.

Perfect to let you focus on growing your business.
All of the benefits from the Leadership and Execution packages
End-to-End Product Ownership
Advanced Product Support
Board Meeting Preparation
External Representation
book a call
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Leadership Only
£5,995
per month
Guiding your product's strategic design journey.

Perfect if you have in-house designers who need senior leadership, development and mentorship.
Product Strategy & Vision
UX/UI Leadership
Stakeholder Management
Product Roadmap
Team Coaching & Mentorship
Monthly Strategic Workshop
Bi-Weekly Review Meetings
Asynchronous 24/7 Engagement
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Execution Only
£3,495
per month
Bringing your product and design vision to life.

Perfect if you already have a scalable product vision and need the expertise to make it happen.
UI Design & Implementation
UX Prototyping & Testing
User Experience Optimisation
User Research & Persona Development
Weekly Design Reviews
Monthly Strategic Workshop
Asynchronous Communication
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Portfolio. Case studies.

Some questions,
Some answers.

What is Fractional Engagement?

Fractional Engagement presents a versatile approach for organisations. By integrating part-time design professionals, companies can boost their design strategies, benefit from in-depth insights, and enjoy expert mentorship without the overhead of full-time employment.

How does Fractional Engagement compare with higing a freelancer, an agency or a full-time hire?

Navigating the hiring process, whether it's for a full-time designer, a freelancer, or an agency, can be filled with challenges and potential pitfalls. Here's a comparative breakdown:

Full-Time Designer: Hiring a full-time designer can be risky and time-consuming. A bad hire can have detrimental effects on company culture, and founders don't always know how to identify the best designer for their long-term needs.

Freelancer: While hiring a freelancer may offer flexibility and can be quicker than a full-time hire, the relationship often lacks long-term commitment. There's also a risk of inconsistency in quality and potential availability issues in the future.

Agency: Engaging with an agency provides a broader set of skills and resources. However, they often come with higher costs and may not always be aligned with your company's unique culture and vision. The relationship can sometimes feel impersonal, and there might be a lack of deep understanding of your specific needs.

Opting for a Fractional Engagement offers a blend of flexibility and commitment. It's ideal for situations where time is of the essence, and you need to quickly bring your ideas to life without the potential risks associated with the other options. Additionally, as our partnership evolves, I can guide you in building your own dedicated design team, ensuring a smooth transition to a team that resonates with your long-term goals.

Do you specialise in a particular industry or type of business?

We aren't confined to any particular industry or type of business. Our experience spans across multiple sectors, encompassing clients who share a unified focus on growth and recognise the integral role of UX, product, and design thinking in achieving success. That said, our expertise is primarily leveraged for dynamic, evolving digital products, platforms, or services. Our offering does not extend to creating marketing sites and static websites, as our strength lies in fostering growth and enhancing user experience through continuous improvement and optimisation.

How do you handle data security, privacy, and confidentiality?

We take data security, privacy, and confidentiality extremely seriously. To ensure your information is protected, we adhere to industry-standard best practices and comply with all relevant data protection regulations. 

In terms of confidentiality, we require all our clients to sign mutual non-disclosure agreements (NDAs) to further secure both of our proprietary information. Furthermore, all our team members are trained in data security, privacy, and confidentiality. They are bound by NDAs and strict internal policies regarding client data.

How do I communicate with you and the team?

We are champions of asynchronous communication. This empowers our team and clients to work efficiently within their own timeframes, reducing interruptions and maintaining productivity. To facilitate this, we use Loom for discussing and explaining deliverables, and encourage you to do the same when providing feedback. This ensures a clear understanding and precise responses to your needs. 

What kind of expertise does your team have?

Our team is spearheaded by Tom Crossman, a seasoned UX Consultant who brings over 18 years of industry experience to the table. Tom's portfolio is studded with successful collaborations with premier brands like Microsoft, Google, Habito, Samsung, Bulb Energy, Feast-It, Kontor, BP, Thrillz, and Zero Gravity, delivering digital designs that are both user-focused and conversion-optimised.

Tom's journey, marked by award-winning agencies, hypergrowth startups, and VC consulting roles, testifies to his mastery in creating delightful User Experiences (UX) and stunning User Interfaces (UI) that consistently exceed expectations. His expertise forms the foundation of our team's proficiency, enabling us to provide elite level design and product services tailored to our clients' needs.