Objective

To create a digital presence for Bulb, a green energy startup, that rivals the ‘Big Six’ energy companies by simplifying the energy switching process, offering transparent tariffs, and providing exceptional customer service.

Context

Bulb was my first project when I joined Neverbland as Product Lead. The founders, Hayden and Amit, had extensive experience in energy and consulting and were passionate about bringing a customer-centric green energy company to market. We conducted workshops to understand Bulb’s business needs and the energy sector, and led in-person research groups to uncover customer frustrations with current suppliers and identify opportunities for improvement. The goal was to capture the underserved London rental market, particularly Millennials, and build a base of engaged users who could drive a powerful network effect through word-of-mouth referrals.

Results

- Led the Neverbland team that successfully launched Bulb’s digital platform within 9 months of initial engagement, allowing the company to quickly establish a presence in the competitive energy market.

- Designed a user-friendly switching process that enabled customers to switch energy providers in less than 5 minutes, significantly increasing user adoption rates.

- Developed an industry-leading referral scheme that rewarded both existing and new customers with £50 credit, playing a crucial role in Bulb’s rapid growth and expanding user base.

- Achieved high levels of customer satisfaction through clear data visualisations, simple online billing, and robust account management features, contributing to Bulb’s positive reputation.

- Ensured the digital products were aligned with Bulb’s brand guidelines, delivering a consistent and engaging user experience that reinforced Bulb’s mission and values.