Case Study
FounderOS
AI-powered content platform for founders
"I had 10K followers but zero recurring revenue. Tom turned my frameworks into software. £8K MRR in month one. Courses are a treadmill. SaaS is a flywheel."
Danny Paul
Creator, 30K+ followers
190+
Paying Users
£8K
MRR Month One
5-figures
Current MRR
The Problem
Danny had 30K+ followers and zero recurring revenue. Courses, coaching, PDFs - all one-time hits. All trading time for money. He had distribution but no product. I had build capability but no distribution. Traditional model: he pays, I build, I leave. Misaligned.
The Solution
Joint venture. We build together. Split 50/50. Scale together. His frameworks became software. His templates became tools. His methodology became an AI that generates content in his voice. Stripe subscriptions, video courses, community forums, AI content generation - the full stack.
Key Features
AI Content Engine
Generates LinkedIn posts, newsletters, and lead magnets in Danny's voice using his 6P Framework. Users input their story, AI outputs ready-to-publish content aligned to their personal brand.
6P Framework Onboarding
Interactive assessment that identifies where users are in their founder journey. Personalizes the entire platform experience based on their stage, goals, and content style.
Cohort-Based Video Courses
Vimeo-powered course library with progress tracking, completion certificates, and community discussion threads. Time-gated content that unlocks as cohorts progress together.
Community Forums
Private member community where founders share wins, get feedback, and connect with others at their stage. Threaded discussions, direct messaging, and mentor access.
Subscription Management
Stripe-powered recurring billing with multiple tiers. Automatic access control, failed payment recovery, and self-service upgrade/downgrade flows.
Gallery
The Results
£8K MRR in month one. Not month six. Month one. Now pushing 5-figures. 190+ paying users. Courses are a treadmill. SaaS is a flywheel. Danny stopped trading time for money.
The Build Story
Danny couldn't afford £15K upfront. Totally fair. But he had something better: 30K followers who trust him.
The problem: no way to convert that trust into recurring revenue.
So we did a JV. I built, he promoted. Joint IP. Shared upside. If it doesn't work, I don't get paid. Skin in the game.
It worked.
Build Timeline
Core Platform
6P Framework onboarding, user authentication, database architecture
AI Content Engine
OpenAI integration, content generation in Danny's voice, template system
Monetization
Stripe subscriptions, access control, billing dashboard
Launch
Production deployment, 190+ users onboarded, £8K MRR month one
Video Courses
Cohort-based access, Vimeo integration, progress tracking
Community & Scale
Forums, N8n automations, performance optimization
Integrations
Next case study
Setwise
AI-powered football card marketplace