Free playbook · 5 pages
The 30-day audience-to-app playbook
If your audience asks you the same question three times a week, you already have a product. This shows you which one, and how to sell it before you build it.
- You run a YouTube channel, newsletter, LinkedIn following, community or busy group chat
- Your audience asks you the same questions every week
- You've thought "someone should build a tool for this" and you don't code
Where should I send it?
What's inside
- Page 1
The 10 apps
Ten kinds of app audiences pay for, in four groups, from easiest to hardest to build.
- Page 2
Which one is yours?
For each app: what it is, who it's best for, and the question your audience asks that gives it away.
- Page 3
The bigger builds
Profiles, courses, members' areas, matching and booking, and when they're worth the extra work.
- Page 4
Five real examples
A locksmith mentor, a bartender hire business, a builder, a career coach and a filmmaker. What we built, and what happened.
- Page 5
Your 30 days
Listen, ask, build, launch. A day-by-day plan that sells it before you build it.
Start with day one tonight
Scroll back through a month of comments and messages, and write down every question that came up more than three times. The playbook takes it from there.